15 Proven Steps to Grow Your Saas Startup from Scratch

Grow Your Saas Startup


If you’re looking for a way to grow your SaaS business, there are a number of proven techniques that can help increase sales and customer satisfaction. No two companies will use the same set of strategies to grow their own SaaS startup, Comodo PositiveSSL, but all of these strategies have been proven effective at one time or another.

Know your market

While it seems like a no-brainer, the first step of any business is to know your market.

It may be tempting to jump right into creating your product or service, but this is where you need to spend some time researching and defining your target audience. If you don’t know who you’re trying to reach then what are the chances that anyone else will?

The good news is that there are plenty of resources for this information: social media platforms, industry associations, and trade journal publications are all good places to start looking for data about how many people use similar products or services already in the marketplace. You can also survey potential customers directly by asking them what they would want from such a product/service before determining whether it’s worth pursuing further.

Hire a designer

You’re going to need a designer for your website, logo, and other branding materials. A designer can help you create a visual identity and understand what your customers want.

You can hire someone on up work or Fiverr to do the design work for you, but I recommend hiring someone locally. This will help with communication and keep the project more personal if you have doubts about their ability or if there are any problems along the way.

Ask friends who they would recommend or search online for recommendations from people in similar businesses (e.g., software developers). Hiring a designer will probably be one of your biggest investments as an early-stage startup founder so make sure it’s done right!

Test your sales copy

  • Test your sales copy. It’s important to test any part of your marketing, but especially your sales copy. If you’re using this in emails or on landing pages, there is a good chance that you haven’t tested it yet. If you have a lot of traffic coming to these pages, this can be one way to tell if people are actually engaging with the content and not just passing through.
  • Start by looking at what the best-selling products in your industry are doing with their copywriting, and then make sure that yours stands out from theirs as much as possible (without being too outrageous).

Here are some ideas for testing:

  • Have someone read both versions out loud and see which is more compelling;
  • Get feedback from friends who are willing to give honest opinions; 3) Survey people who buy similar products online; 4) Interview people who bought from competitors’ websites but did not convert into customers;

Create a visual identity

Step 1. Create a visual identity

When you’re first starting out, it can be hard to know what colors, fonts, and designs will look good on your website and marketing materials. You want something that is memorable and reflects the vibe of your product but also isn’t too complicated for people to read. If you don’t have the resources to hire a designer (which is a good idea) then here are some resources that can help – This site has crowdsourced designers that will work with you to create a logo design from scratch for as little as $299!  This site offers free access to professional graphic designers who post their portfolios on Dribble

Determine your product’s features and benefits

When you’re first starting out, the number of features and benefits your product has can be overwhelming. To narrow down what to focus on, start by asking yourself how your product is different from others in its market. Your goal should be to find a way to offer something better than other SaaS products while keeping things simple and easy to use for customers.

Once you have an idea of what sets your app apart from similar solutions out there, break down what makes it unique into smaller components. For example: if we were creating a new cloud storage solution for businesses, one feature might include unlimited file storage space; another could be a seamless collaboration between team members; yet another could be automatic backups that sync across devices so no matter where employees are working they always have access to data without needing extra steps like downloading files before working on them locally (which would also help avoid losing important work when traveling).

Create a landing page

Creating a landing page is one of the most important steps in your SaaS startup journey.

There are many tools out there that you can use to create a landing page, such as Lead pages and Unbounded. The important thing is to make sure that your solution is clearly represented on it and that you’re showcasing how your product will help them achieve their goals.

Don’t include any unnecessary information on the landing page — only things like contact buttons or links back to the site should be included. If you do decide to add something else, make sure it’s useful for potential customers and not just fluff!

Use the press to get traffic

A press release, also known as a news release, is a written statement issued by an organization to the media. Press releases are generally used to announce new products or services and to promote events.

Press releases are useful for getting your startup noticed by the media and potential customers. They are easy to write, quick for reporters to review, and have low cost (in many cases). If you have been working hard on your product or service, this is one way you can get the word out about what you have done!

Set up a blog

Blogging is a powerful way to attract new customers and build your authority in the industry. It’s also a great way to keep your existing customers engaged with your business.

Here are tip for setting up a blog that will help you get started:

  • Choose a platform. You have many options when it comes to choosing where you want to host your blog, but we recommend WordPress because it offers free templates and plugins (which we’ll explain below) as well as easy-to-use administrative features for managing content and publishing posts on social media channels like Facebook or Twitter. 

Take care of your customers before they ask for anything

Your customers are the most important people in your business. They’re also the hardest to please, which is why you need to focus on providing exceptional customer service as soon as they become a part of your ecosystem.

This can be accomplished in a number of ways: by automating certain functions and processes, outsourcing them entirely, or enlisting the help of other users to provide immediate assistance.

Automation is great for repetitive tasks such as data entry and notifications but not so much when it comes to answering questions from clients directly. There’s no point in having someone enter information into a system if there isn’t anyone around who knows how (or cares) about doing it correctly!

Build an email list of potential customers

Now that you’ve decided to build a software as a service (SaaS) business, and you have some ideas for products and services, it’s time to start building your audience.

Email lists are one of the most powerful tools in the startup marketing toolbox. If you’re trying to grow your SaaS startup from scratch, or even if you already have 100 customers but want more than that, building an email list is necessary. As long as they know how to use them effectively, email lists can help startups reach new customers and acquire new users at a minimal cost.

The first question we’ll answer is: How do I build my email list? There are two primary ways: using opt-in boxes on your website or sending out targeted emails through third-party services like Mail Chimp or Convert Kit (we recommend both). Each has its own advantages; we’ll explain how each approach works in turn below.

Build brand awareness on Twitter

  • Twitter is a great place to build brand awareness.
  • Twitter is a great place to connect with influencers.
  • Twitter is a great place to connect with potential customers.
  • Twitter is a great place to connect with other entrepreneurs and saas founders.

Build backlinks and get traffic from Google search results

One of the easiest ways to grow your Saas startup is through backlinks. The more backlinks you have, the more traffic you’ll get from Google search results. This is because Google uses the number of links pointing to a website as one of its criteria for ranking websites in its search results.

In addition to getting backlinks from other sites and pages that already exist on the internet, it’s important to build some kind of authority over time by writing content that’s not only helpful but also unique and useful for people who are looking for information about what you do or sell. This kind of content will give other sites reason enough to link back to yours from theirs through anchor text links – which means more traffic coming directly from Google!

Optimize conversion rates on every page

Conversion rates are the ratio of how many people complete the desired action on your website. For example, if 1% of visitors to your site convert into paying customers, you have a conversion rate of 1%.

The most important thing is to define what a conversion rate actually means for your business. You also need to know where you should look for opportunities to optimize it and how much time, money, and effort you should invest into this process. The point is not just understanding that higher conversion rates mean more revenue but having concrete rules in place that will ensure better results along with clear indicators when something goes wrong so we can fix it right away instead of wasting time blaming ourselves or each other while doing nothing useful at all!

Your saas business can grow with a lot of different techniques.

There are a lot of different techniques you can use to grow your saas business. We’ll cover 15 proven steps that will help you get more customers, more sales, and more revenue for your saas startup.


If you’re looking to start a SaaS business, you need to be prepared for a long journey. Your startup can quickly become successful if you have a good idea and the right strategies in place. However, it will take time and a lot of effort from your team before any results show up on your dashboard.

By Kathy James