How to Create SEO-Friendly Content that Ranks and Engages
To rank and engage, start by doing keyword research, create basic optimized content and advanced content, and then write great content.
Keyword research is a fundamental tool for any SEO strategy. It’s the process of determining what terms your target audience uses to find your site and how many people are searching for those terms.
There are several ways you can go about keyword research, including using a paid service like SEMrush or Moz’s Keyword Explorer. These services will tell you exactly how many people are searching for specific keywords across the internet, as well as what their competition looks like in terms of organic ranking and engagement (e.g., the average number of shares).
From there, they give suggestions on where to focus your efforts when creating content that ranks highly in search engines. You can also do it all on your own with tools like Google Keyword Planner or even just by doing some quick research into popular topics within your industry via Google Trends.”
Basic on-page optimization
- Use a keyword density checker to make sure that your keyword is not overused.
- Make sure your Meta titles and descriptions match the content of your page. If you have multiple pages on the same topic and they have different Meta information, this can confuse search engines and hurt your rankings in SERPs.
- Make sure that metadata descriptions are not too long or short: 150-250 words for Meta description length is ideal (the average is between 155-170 words). A title should be between 50-60 characters for best results when optimizing SEO for Google Search results pages (SERPs). The length of a title should never exceed 200 characters; however, if it does, Google will automatically truncate it at 200 characters and display “[…]” anywhere afterward if necessary to provide the context within those first two lines alone!
Advanced on-page optimization
Once you’ve got your basic on-page SEO sorted out, you can take it to the next level by focusing on:
- Title tags and Meta descriptions. These are what show up in the search results and should include keywords relevant to your content. It’s worth noting that Google uses both these elements as part of its ranking algorithm, so they’re important copywriting tools as well as SEO essentials. Keep them short (no more than 200 characters) and make sure they’re compelling enough to convince people to click through!
- Image alt text. Alt text is used by screen readers for blind or visually impaired users who don’t have access to images on their devices; this means alt text plays an essential role in accessibility—and when it comes to SEO, good alt text will help boost the relevance of your content for Google’s ranking algorithms because it helps indicate what’s happening within the image itself! So when you create an image for any purpose (blog post graphics being one example), remember: Write good alt text! This goes double if there are no captions attached; after all, how else will anyone know what those adorable puppies look like?
How to write SEO-Friendly Content
It is important to understand what SEO-friendly content is. Content that users will find helpful and engaging, without being too promotional or self-promotional, is ideal for SEO. The reason for this is that Google and other search engines want to provide their users with the best solution possible when they search for something.
If your page provides them with a great answer to their query, you can expect them to reward you by ranking higher in their results than other pages which don’t provide as good an answer.
The key here is balance: don’t go overboard with the promotion of yourself or your brand — if someone visits your site because they’re looking for information on how long it takes to drive from Denver Colorado USA to Denver Colorado USA (which I did), they may not care about what kind of car rental company carries vehicles like yours!
But if they do have questions about cars and rental companies in general, then having a couple of paragraphs about yourself or even some links within those paragraphs could be helpful – but only if those paragraphs are short enough where you’re still providing value above all else.”
Creating great content
- Create great content.
- Write in a conversational tone.
- Write with a purpose.
- Write for your audience, not Google.
- Use the right words, and don’t overuse keywords or phrases!
Why SEO needed for content (Edited)
You might have heard the terms SEO and content marketing used interchangeably, but they’re not quite the same thing. Content marketing is a broad term that refers to any type of online content that promotes your brand or product.
It can include everything from blog posts and images to webinars and eBooks, as well as more traditional advertising methods such as print ads or television commercials.
While SEO refers specifically to optimizing your website for search engines, it’s still an important part of any successful content strategy because it allows you to reach new audiences through organic search results—without paying for ad space.
And while Google may be king when it comes to driving traffic, there are many other ways people use their smartphones today than just searching through the web with Google search bar; apps like Instagram can also be effective means of communication if you know how best approach them (more on this later).
Social media app
Social media apps are a great way to connect with your audience and drive traffic to your blog. When you publish content, there’s always a chance that someone will stumble upon it while they’re browsing their Facebook feed or Twitter feed.
That’s why it’s important to have social sharing buttons embedded into every page of your website so readers can easily share the posts they find interesting with their friends, family members, and followers.
To get your blog posts to rank and engage, start by doing keyword research, create basic optimized content and advanced content, and then write great content.
Start with a clear idea of what you want to write about before doing keyword research. Think of a few topics that are relevant to your content niche that has been searched for in the past 6 months or so (e.g., “how to…”). You can use Google search console data to see how many searches these topics get each month, but keep in mind this doesn’t show all the queries people used (for example: “how can I…” instead of “how do I…”).
If you’re unsure if any queries are being missed out on, it’s worth asking around at different forums where people may be talking about the problem they want help solving with particular words or phrases they might use instead of “searching” for solutions online.
This is the end of my tutorial on how to create SEO-Friendly Content that Ranks and Engages. I hope it has helped you get started on creating better content for your blog or website.