What are the latest trends in Instagram marketing in 2023?
With a vast user base and high engagement rate, Instagram is the social media platform for marketers to promote their products. More than 1 billion people check their feeds regularly. With such a huge active user base, it’s no wonder that brands of all sizes are flocking to this platform to market their products.
But while it seems like everyone has jumped on the Instagram marketing bandwagon, there are still many companies that don’t use the app frequently.
For example, most businesses that sell beauty products will have an Instagram account so they can showcase their product range and create compelling images to accompany their posts. However, as with any other niche social network, not all users are engaged in the same way. So how can you take advantage of this? Here’s everything you need to know about how Instagram will change by 2023
INSTAGRAM STORIES WILL BE MORE VISIBLE
Before Instagram Stories, people would often post pictures on their Stories feeds to get followers and engage with their audience. Now that stories are more in-demand and have been integrated into the main feed, businesses will have to up their game to be found in the sea of posts. Brands will need to use a combination of hashtags and keyword searches, as well as get creative with the content they share.
They’ll also need to be consistent with posting regularly. If you want your brand to stand out from the crowd, you must find a way to make your content stand out from the rest and maximize engagement.
BUSINESSES WILL USE FILTERS MORE OFTEN
Instead of using filters to edit the images of their posts, businesses will use filters to create a specific mood that suits the content. For example, an e-commerce business may use a filter to soften shadows on the products or make them seem more vibrant.
IGTV WILL EVOLVE FROM LIVE VIDEOS
One of the most important trends in Instagram marketing will be IGTV. Instagram just launched this app, it was already being talked about as the future of the platform. With IGTV, you can watch long-form content like 16+ minute videos on your phone or TV without having to leave Instagram.
Some users said that they felt this was a missed opportunity for Instagram because it would be difficult to allow people to upload videos longer than 16 minutes. To combat this issue, they created IGTV which allows you to upload videos up to an hour long and share them with friends on other platforms.
As more users start using the app, there will be more demand for longer-form content which is why marketers must use platforms such as IGTV to distribute their content successfully.
INFLUENCER MARKETING WILL INCREASE IN DEMAND
Influencer marketing has skyrocketed in the last few years and will continue to grow. More than 60 percent of marketers say they’ve increased their influencer marketing efforts, and it’s expected to increase to 80 percent by 2023. This is because social media is a powerful tool that not only connects you with your audience but also makes it easy for your audience to share content with other audiences.
With so many people using social media, influencers can reach millions of eyeballs in a matter of minutes. And as the demand for influencers continues to climb, brands need to find ways to work with them effectively and make sure that their investment in these influencers yields results.
ORGANIZATIONS WILL PAY MORE FOR PARTNERSHIP ADS
IDC reports that Instagram will have $8.5 billion in ad spending in 2020. With this kind of momentum behind the platform, it is easy to see why brands are opting to pay for partnership ads on Instagram rather than using free sponsored posts like Facebook. These ads tend to feature products in a way that’s not just visually appealing but also very engaging, which makes them great for driving sales.
As Instagram continues its lackluster growth rates, companies that want to get involved with marketing on the platform are going to pay more money for these ads. This means they will need to be more creative with their campaigns so they can stand out and attract more followers, which will help them increase their ROI and gain an edge over their competition. These days Instagram bots help increase followers and improve the overall performance of our Instagram profile.
BRANDS WILL CONTINUE TO INVEST IN CONTENT MARKETING
Brand content marketing is predicted to become a trend in 2023. Brands will continue to invest in content marketing because consumers are more likely to purchase products after viewing the content on social media. When consumers are offered a compelling story or experience, they are more likely to be receptive and take action.
After all, it’s not hard to think of some brands that have highly-engaged and loyal audiences that want nothing more than for the brand to share their stories. With better creativity and promotion, brands will be able to reach these target audiences and make their purchase decisions easier.
CONCLUSION
Instagram is one of the most popular social media platforms. With such a huge user base, it’s no wonder that companies are taking advantage of it for marketing purposes. It has decreased the gap between them and their customers. It is one of the fast and most convenient ways of effective digital brand positioning.
